Highly transactional sites can still be inviting and friendly
Designing the mobile first was done to support mobile use by parents
Meaningful layouts speed up scanning and increase comprehension
Heavy use of visual cues and iconography reduce the amount of copy needed
The sitemap documents the organization but also complex pathways
Sample mobile wireframe prior to visual design
Screen Shot 2016-06-02 at 6.53.06 PM.png
Thorough functional specifications save engineering time
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